Group-Level Influence Maximization with Budget Constraint

• Published in: Database Systems for Advanced Applications Vol. 10177; pp. 625 - 641
• Main Authors: Yan, Qian, Huang, Hao, Gao, Yunjun, Lu, Wei, He, Qinming
• Format: Book Chapter
• Language: English
• Published: Switzerland Springer International Publishing AG 2017; Springer International Publishing
• Series: Lecture Notes in Computer Science
• Subjects: Budget Constraint; Cost Ratio; Directed Edge; Influence Maximization; Influence Propagation

Influence maximization aims at finding a set of seed nodes in a social network that could influence the largest number of nodes. Existing work often focuses on the influence of individual nodes, ignoring that infecting different seeds may require different costs. Nonetheless, in many real-world appl...