COMPARING THE IMPACT OF PRESENTATION FORMAT OF CONSUMER GENERATED REVIEWS ON SHOPPERS' DECISIONS IN AN ONLINE SOCIAL COMMERCE ENVIRONMENT - Diwanji, Vaibhav S; Cortese, Juliann (Journal of electronic commerce research, 2021)
Keywords: Between-subjects design; Brands; Conceptual models; Consumers; Decision making; Electronic commerce; Experiments; Feedback; Format; Information sharing; Laboratories; Media richness; Pandemics; Popularity; Product reviews; Shopping; Social networks; Social support; Technology; Technology Acceptance Model; Technology utilization; Vendors; Websites