CLASSIFYING, PROFILING AND PREDICTING USER BEHAVIOR IN THE CONTEXT OF LOCATION BASED SERVICES

• Published in: Journal of electronic commerce research Vol. 17; no. 4; pp. 340 - 357
• Main Authors: Koutsiouris, Vasilios, Vrechopoulos, Adam, Doukidis, Georgios
• Format: Journal Article
• Language: English
• Published: Long Beach Journal of Electronic Commerce Research 01.11.2016
• Subjects: Attitudes; Behavior change; Classification; Clusters; Consumer behavior; Consumers; Density; Determinants; Electronic commerce; End users; Entertainment industry; Integrated approach; Literature reviews; Location based services; Marketing; Mobile commerce; Power; Privacy; Profiles; Social environment; Social networks; Technology; User behavior; Verbal ability

Motivated by the technology evolutions and the corresponding changes in user-consumer behavioral patterns, this study applies a Location Based Services (LBS) environmental determinants' integrated theoretical framework by investigating its role on classifying, profiling and predicting user-cons...