CLASSIFYING, PROFILING AND PREDICTING USER BEHAVIOR IN THE CONTEXT OF LOCATION BASED SERVICES - Koutsiouris, Vasilios; Vrechopoulos, Adam; Doukidis, Georgios (Journal of electronic commerce research, 2016)
Keywords: Attitudes; Behavior change; Classification; Clusters; Consumer behavior; Consumers; Density; Determinants; Electronic commerce; End users; Entertainment industry; Integrated approach; Literature reviews; Location based services; Marketing; Mobile commerce; Power; Privacy; Profiles; Social environment; Social networks; Technology; User behavior; Verbal ability