Understanding the Role of Privacy and Trust in Intelligent Personal Assistant Adoption

Voice-controlled intelligent personal assistants (IPAs) have seen tremendous growth in recent years on smartphones and as standalone devices in people’s homes. While research has examined the potential benefits and drawbacks of these devices for IPA users, few studies have empirically evaluated the...

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Published inInformation in Contemporary Society Vol. 11420; pp. 102 - 113
Main Authors Liao, Yuting, Vitak, Jessica, Kumar, Priya, Zimmer, Michael, Kritikos, Katherine
Format Book Chapter
LanguageEnglish
Published Switzerland Springer International Publishing AG 2019
Springer International Publishing
SeriesLecture Notes in Computer Science
Subjects
Amazon Alexa
Google Home
Intelligent personal assistant
Internet of Things
Privacy
Social contract theory
Technology adoption
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Abstract Voice-controlled intelligent personal assistants (IPAs) have seen tremendous growth in recent years on smartphones and as standalone devices in people’s homes. While research has examined the potential benefits and drawbacks of these devices for IPA users, few studies have empirically evaluated the role of privacy and trust in individual decision to adopt IPAs. In this study, we present findings from a survey of IPA users and non-users (N = 1160) to understand (1) the motivations and barriers to adopting IPAs and (2) how concerns about data privacy and trust in company compliance with social contract related to IPA data affect acceptance and use of IPAs. We discuss our findings in light of social contract theory and frameworks of technology acceptance.
AbstractList Voice-controlled intelligent personal assistants (IPAs) have seen tremendous growth in recent years on smartphones and as standalone devices in people’s homes. While research has examined the potential benefits and drawbacks of these devices for IPA users, few studies have empirically evaluated the role of privacy and trust in individual decision to adopt IPAs. In this study, we present findings from a survey of IPA users and non-users (N = 1160) to understand (1) the motivations and barriers to adopting IPAs and (2) how concerns about data privacy and trust in company compliance with social contract related to IPA data affect acceptance and use of IPAs. We discuss our findings in light of social contract theory and frameworks of technology acceptance.
Author Liao, Yuting
Kritikos, Katherine
Kumar, Priya
Zimmer, Michael
Vitak, Jessica
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Snippet Voice-controlled intelligent personal assistants (IPAs) have seen tremendous growth in recent years on smartphones and as standalone devices in people’s homes....
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SubjectTerms Amazon Alexa
Google Home
Intelligent personal assistant
Internet of Things
Privacy
Social contract theory
Technology adoption
Title Understanding the Role of Privacy and Trust in Intelligent Personal Assistant Adoption
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