Factors Influencing Online Shop Layout Preferences

• Published in: Human-Computer Interaction: Users and Contexts pp. 419 - 429
• Main Authors: Jach, Katarzyna, Kuliński, Marcin
• Format: Book Chapter
• Language: English
• Published: Cham Springer International Publishing 2015
• Series: Lecture Notes in Computer Science
• Subjects: E-commerce; GUI; Users’ preferences; Web usability

The usability research on web pages layout preferences of online shops consumers has been continued since 2008 on a sample of over 1,000 Polish students. This gives a possibility to observe changes in preferences, both over time as well as across the respondents’ buying experience. Preferred locatio...