Emerging Role of Social Media in Political Activism: Perceptions and Practices
Social media is a tool that allows people to create and share different ideas, information and pictures/videos. It is an online way of communication to develop interaction and collaboration among people. Thus, social media might be changing the attitude and behavior of youth. It also spreads awarene...
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Published in | South Asian studies (Lahore, Pakistan) Vol. 31; no. 1; p. 381 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Lahore
Knowledge Bylanes
30.06.2016
Centre for South Asian Studies, University of the Punjab |
Subjects | |
Online Access | Get full text |
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Summary: | Social media is a tool that allows people to create and share different ideas, information and pictures/videos. It is an online way of communication to develop interaction and collaboration among people. Thus, social media might be changing the attitude and behavior of youth. It also spreads awareness among people by creating different online pages and accounts for sharing their agendas and information via these mediums. Role of social media in building the public perception is being analyzed. The study also examines the role of Facebook and Twitter in influencing political activism. It also intends to assess the level of empowerment due to awareness through social media. Survey method was used as a strategy to collect primary data. This study will enable us to understand the emerging role of social media in political activism and significant role of the online social media in political change. |
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ISSN: | 1026-678X 2309-4575 |