Competitiveness Analysis of Nongfu Spring

• Published in: International Journal of Advanced Culture Technology(IJACT) Vol. 13; no. 2; pp. 147 - 154
• Main Authors: Zhuoyang Zhang, Jinxin Li, 최명철, 김한얼, Zhaoqi Li
• Format: Journal Article
• Language: English
• Published: 국제문화기술진흥원 30.06.2025
• Subjects: 과학기술학; product innovation; development process; SWOT analysis; Nongfu Spring; growth strategy

This study focuses on Nongfu Spring Co., Ltd., exploring its growth trajectory and strategic initiatives. As a leading player in Chinese beverage industry, Nongfu Spring has achieved remarkable growth since its founding in 1996, transforming from a regional brand into a market leader through sharp b...