Competitiveness Analysis of Nongfu Spring

This study focuses on Nongfu Spring Co., Ltd., exploring its growth trajectory and strategic initiatives. As a leading player in Chinese beverage industry, Nongfu Spring has achieved remarkable growth since its founding in 1996, transforming from a regional brand into a market leader through sharp b...

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Bibliographic Details
Published inInternational Journal of Advanced Culture Technology(IJACT) Vol. 13; no. 2; pp. 147 - 154
Main Authors Zhuoyang Zhang, Jinxin Li, 최명철, 김한얼, Zhaoqi Li
Format Journal Article
LanguageEnglish
Published 국제문화기술진흥원 30.06.2025
Subjects
과학기술학
product innovation
development process
SWOT analysis
Nongfu Spring
growth strategy
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Table of Contents:
  • Abstract 1. INTRODUCTION 2. PAST RESEARCH ON NONGFU SPRING 2.1 History of Nongfu Spring Co. 2.2 Development and Current Status of Nongfu Spring Co. 2.3 Overseas multi-region deepening layout 3. NONGFU SPRING DEVELOPMENT STRATEGY 3.1 SWOT Analysis 3.2 Growth strategy 4. CONCLUSION ACKNOWLEDGEMENT REFERENCES