A study on the corporate culture of BYD

• Published in: International Journal of Advanced Culture Technology(IJACT) Vol. 8; no. 1; pp. 135 - 140
• Main Authors: Xian-Fa Shang, 최명철
• Format: Journal Article
• Language: English
• Published: 국제문화기술진흥원 31.03.2020
• Subjects: 과학기술학; Corporate culture; BYD; Human resources; Corporate development process
• ISSN: 2288-7202

The main battlefield of ‘made in China 2025’ proposed by the Chinese government is the deep integration of industrialization and informatization, among which intelligent manufacturing and new energy vehicles are the key links. New energy vehicle refers to the use of unconventional automotive fuel as a power source (or use conventional automotive fuel, new vehicle-mounted power plant), integrated vehicle power control and driving aspects of advanced technology, the formation of advanced technical principles, with new technology and the structure of the vehicle. BYD's success in the battery, I T and automobile industries has attracted the attention of the industry, making it a shining new star in the Chinese business community. BYD 's innovation, diversification and corporate culture construction have certain enlightenment to the development of China's small and mediumsized enterprises. Therefore, by looking at the Chinese network literature, about BYD's research mainly focused on the development strategy, corporate finance, corporate performance, and corporate marketing, etc. This paper will take BYD as the research object and focus on corporate culture. Through literature analysis and qualitative analysis, it will summarize and further analyze the unique corporate culture of BYD, its important role, and provide relevant theoretical references for the construction and development of corporate culture in other industries.