A study on the Interactive Expression of Human Emotions in Typography

• Published in: International Journal of Advanced Culture Technology(IJACT) Vol. 10; no. 1; pp. 122 - 130
• Main Author: Sooyeon Lim
• Format: Journal Article
• Language: English
• Published: 국제문화기술진흥원 31.03.2022
• Subjects: 과학기술학; Human Emotion; Emotion Expression; Interactive Expression; Typography
• ISSN: 2288-7202; 2288-7318
• DOI: 10.17703/IJACT.2022.10.1.122

In modern times, text has become an image, and typography is a style that is a combination of image and text that can be easily encountered in everyday life. It is developing not only for the purpose of conveying meaningful communication, but also to bring joy and beauty to our lives as a medium with aesthetic format. This study shows through case analysis that typography is a tool for expressing human emotions, and investigates its characteristics that change along with the media. In particular, interactive communication tools and methods used by interactive typography to express viewers' emotions are described in detail. We created interactive typography using the inputted text, the selected music by the viewer and the viewer's movement. As a result of applying it to the exhibition, we could confirm that interactive typography can function as an effective communication medium that shows the utility of both the iconography of letter signs and the cognitive function when combined with the audience's intentional motion.