Value congruency: The case of the “socially responsible” firm

This article examines the congruency between the values held by customer service representatives and their perceptions of their organization's values. A questionnaire was distributed to the representatives of two financial services firms (n = 159), one of which identifies itself as “socially re...

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Bibliographic Details
Published inJournal of business research Vol. 20; no. 2; pp. 171 - 181
Main Author Balazs, Anne L.
Format Journal Article
LanguageEnglish
Published New York Elsevier Inc 01.03.1990
Elsevier
College of Business Administration, University of Georgia
Elsevier Sequoia S.A
SeriesJournal of Business Research
Subjects
Attitude surveys
Financial services
Salespeople
Social responsibility
Statistical analysis
Studies
Values
Variables
United States > US
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Summary:This article examines the congruency between the values held by customer service representatives and their perceptions of their organization's values. A questionnaire was distributed to the representatives of two financial services firms (n = 159), one of which identifies itself as “socially responsible.” Subjects were asked to rank the terminal values of the Rokeach Value Survey by importance to themselves and to their firm. Results indicate value congruency is more widespread in the socially responsible firm.
ISSN:0148-2963
1873-7978
DOI:10.1016/0148-2963(90)90061-H