Six drivers for high-user satisfaction of tourism websites: Performance auditing of Maine, Massachusetts, and New York's direct marketing strategies

• Published in: Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites Vol. 4; pp. 27 - 45
• Main Authors: Duggan, Kathleen J, Lang, Jill
• Format: Book Chapter
• Language: English
• Published: United Kingdom Emerald Group Publishing Limited 24.09.2010; Emerald Publishing Limited
• Subjects: Hospitality industry; Tourism industry

Through the use of website usability literature and tourism website analysis and experience, this theory proposes that user satisfaction on the website relates to six key drivers. The six drivers are crucial offerings of a tourism website and without successfully applying them the website may fail t...