The importance of enhancing, maintaining and saving face in smartphone repurchase intentions of Chinese early adopters

• Published in: Information technology & people (West Linn, Or.) Vol. 30; no. 3; pp. 629 - 652
• Main Authors: Filieri, Raffaele, Chen, Wenshin, Lal Dey, Bidit
• Format: Journal Article
• Language: English
• Published: West Linn Emerald Publishing Limited 07.08.2017; Emerald Group Publishing Limited
• Subjects: Behavior; Brand loyalty; Brands; Cellular telephones; Consumer behavior; Consumers; Country of origin; Cultural factors; Decision making; Design factors; Global positioning systems; GPS; Information systems; Information technology; Instant messaging; Internet; Loyalty; Luxuries; Marketing; Markets; New technology; Norms; Operating systems; Popularity; Qualitative research; Smartphones; Social networks; Social research; Technology Acceptance Model; Technology adoption; Usefulness; China; Continuance; Inductive research; Mobile communications; Marketplaces

Purpose China is the world’s largest consumer market for smartphones. Early adopters are highly influential in consumers’ decisions of new technologies. Therefore, understanding Chinese early adopters’ decision making in the smartphone market is of crucial importance to smartphone companies. There i...