Sites of States with a Dynamically Developing Socio-Political Structure and Economy: Analyzing Forms and Methods of Obtaining Competitive Advantages of Transnational (Global) Companies

Abstract The purpose of this research is to comparatively analyze forms and methods of influencing transnational (global) companies on competition, including cross-border markets for goods and services at the sites of states with a dynamically developing socio-political structure and economy (for ex...

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Published inCurrent Problems of the World Economy and International Trade Vol. 42; pp. 233 - 242
Main Authors Sozinova, Anastasia A., Meteleva, Olesya A.
Format Book Chapter
LanguageEnglish
Published Emerald Publishing Limited 30.03.2022
Subjects
Economic History
Economic History & Thought
Economics
marketing
BRICS
marketing activity
methods
Competitive advantages
transnational companies
innovative activity
competition
forms
asset ownership
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Summary:Abstract The purpose of this research is to comparatively analyze forms and methods of influencing transnational (global) companies on competition, including cross-border markets for goods and services at the sites of states with a dynamically developing socio-political structure and economy (for example, the BRICS countries). The methodological apparatus of the research includes methods of economic statistics (econometrics): the method of variation analysis, the method of correlation analysis, the method of regression analysis, analysis of variance. The article proves that the studied countries use three forms of obtaining competitive advantages: unique assets, high marketing activity, and high innovative activity. The direct results of obtaining these competitive advantages are an increase in sales, net profit and market capitalization. Modern transnational (global) companies show high flexibility, successfully adapting to the specifics of target national and industrial markets. The influence of transnational (global) companies on competition, including cross-border markets for goods and services, is significant and contradictory. Optimization of this influence is possible, necessary and connected with implementing law enforcement practices of identifying anticompetitive actions of transnational (global) companies.
ISBN:9781802620900
1802620907
ISSN:0190-1281
DOI:10.1108/S0190-128120220000042022