Societal Curriculum: Effects of Television on Social Values System in Pakistani Society

• Published in: Bulletin of education and research Vol. 39; no. 1; pp. 75 - 89
• Main Authors: Shah, Syeda Tahira, Khurshid, Farhana
• Format: Journal Article
• Language: English
• Published: Lahore Knowledge Bylanes 30.06.2017; AsiaNet Pakistan (Pvt) Ltd; Institute of Education and Research
• Subjects: Advertising; Beliefs; College Students; Culture; Curriculum; Educational aspects; Ethical Instruction; Focus Groups; Foreign Countries; Informal Education; Islam; Lifelong Learning; Likert Scales; Literature Reviews; Mass Media; Mass Media Effects; Media Research; News Reporting; Norms; Peer Groups; Physical Development; Political Issues; Questionnaires; Religion; Social Agencies; Social aspects; Social Change; Social science research; Social Values; Society; Sociocultural Patterns; Student Attitudes; Television; Television programs; Television Viewing; Values; Pakistan
• ISSN: 0555-7747

[...]if we see the curriculum in broader sense, it is defined as "curriculum is all the experiences that learners have in the course of living" (Marsh and Willis, 2003, p.108). [...]Livingstone (1999) viewed curriculum as "any activity involving the pursuit of understanding, knowledge or skill which occurs outside the curricula of educational institutions, or the courses or workshops offered by educational or social agencies" (p.5). [...]media is emerging as a strong and powerful tool in shaping the social values in the light of what we see on television advertisements, dramas/plays and news reports. [...]this study investigated the effects of today's television media particularly the advertisements, dramas/plays, and news reports on the social value systems in the context of Pakistani society. The questionnaire consisting of four parts, six items in each; part A had items relating to 'television as informal curriculum', 'part B contained items about television drama', part C has items regarding the 'television advertisements', and finally the focus of part D was items on 'television news'. [...]in total there were 24 items, which were scored on five point Likert scale as 5. [...]three main themes emerged relating to the effects of television media on the social value system in the Pakistani society, which were: 1) Positive effects of television media on society, 2) Negative effects of television media on society, 3) Productive role of television media in the Pakistani society.