APA (7th ed.) Citation

Lee, S., & Yi, Y. (2017). Overcoming the Cause Marketing Paradox. Asia Marketing Journal (Online), 19(3), 1-17. https://doi.org/10.15830/amj.2017.19.3.1

Chicago Style (17th ed.) Citation

Lee, Shinhyoung, and Youjae Yi. "Overcoming the Cause Marketing Paradox." Asia Marketing Journal (Online) 19, no. 3 (2017): 1-17. https://doi.org/10.15830/amj.2017.19.3.1.

MLA (9th ed.) Citation

Lee, Shinhyoung, and Youjae Yi. "Overcoming the Cause Marketing Paradox." Asia Marketing Journal (Online), vol. 19, no. 3, 2017, pp. 1-17, https://doi.org/10.15830/amj.2017.19.3.1.