A Comprehensive Analysis of the User Experience in Digital Platforms Concerning the Practice of Nudging User Behaviour

• Published in: Engineering proceedings Vol. 59; no. 1; p. 2
• Main Authors: Noel John Veigas, Ritik D. Shah, Dasharathraj K. Shetty, Tojo Thomas, Shreepathy Ranga Bhatta, Nikita Panwar
• Format: Journal Article
• Language: English
• Published: MDPI AG 01.12.2023
• Subjects: behavioural economics; digital platforms; nudging; user experience

This research paper unveils an all-encompassing literature exploration into “nudging” in digital platforms and its profound impact on the user experience. This study delved into various sources spanning academic research papers, corporate reports, books, and online publications, acquired through a t...