MOOCs: measuring satisfaction, loyalty, success and certification of digital education

• Published in: Revista iberoamericana de educación a distancia Vol. 20; no. 1; pp. 105 - 123
• Main Authors: Ángel González de la Fuente, David Carabantes Alarcón
• Format: Journal Article
• Language: English
• Published: Asociación Iberoamericana de Educación Superior y a Distancia (AIESAD) 01.01.2017
• Subjects: certificación; educación digital; fidelización; MOOC; satisfacción; éxito
• DOI: 10.5944/ried.20.1.16820
• ISSN: 1138-2783

The MOOCs (Massive Open Online Courses) have evolved into an educational digital format, becoming a standard, which makes them more attractive to Internet users, promoting its dissemination and growth. Surveys to analyze satisfaction and loyalty were sent to 48.252 users who completed and not completed courses in MiríadaX during the first half of 2016, receiving 3.025 answers. As well, data records from MiríadaX were used for evaluating adoption and success of the MOOC format. Surveys results showed high satisfaction levels related to course expectations with a positive 93.9 % among respondents who completed a course, also high levels of course recommendation was registered (among completed: 80.3 % / not completed: 75.4 %) and interest in further pursuing MOOCs was high (completed: 94 %, not completed: 90 %). Satisfaction with the platform showed a 98.1 % (completed) and 93.6 % (not completed). More than 44 % of not completed course respondents argued lack of time and the most valued element was always the video. The number of participants and courses has progressively increased since 2012 in MiríadaX, with 2.342.000 registered and 460 courses so far in June 2016, doubling the ratio of growth in the last year. Another survey with 980 answers showed that more than 59 % of respondents would be interested in obtaining a paid official certificate from the course. The MOOCs are valued as a successful format and the future of online learning.