CONSUMERS PREFERENCES IN SMOKE-DRIED MEAT PRODUCTS OF OSIJEK-BARANYA COUNTY

• Published in: Poljoprivreda (Osijek, Croatia) Vol. 14; no. 2; pp. 68 - 70
• Main Authors: Ivana Jelušić, Zdravko Tolušić, Marija Tolušić
• Format: Journal Article
• Language: Croatian; English
• Published: Faculty of Agrobitechnical Sciences Osijek 01.12.2008
• Subjects: consumers; market; Osijek-Baranya County; smoke-dried meats
• ISSN: 1330-7142; 1848-8080

Exceptional taste of smoke-dried meat products; its quality and special flavour that marks they are characterized with attracted to many people of various purchasing power. For the purpose of resarch; a survey on consumption of smoke-dried meats was carried out among inhabitants of the Osijek-Baranya County. Despite high prices of smoke-dried meat products even 95% of examinees consume the same products. Most of them (50%) exclusively buying smoke-dried meat products in specialized stores; while 35% of them produce and buy the same ones whereas only 15% consume home made products. Data shows that large number of people consume all smoke-dried meat products buying them exclusively from different stores (50%); where most attention is devoted to price and quality (75%). The brand is also essential to consumers (68%); along with the valid declaration and inevitable examination by authorized inspection. 62% of persons expressed trust in sanitary-toxic validity of smoke-dried meat products. Among examinees; all smoke-dried meats are most preferred (40%) followed by sausage (22%); ham (20%); kulen sausage (10%); bacon (5%) and scraps (3%). The result show that large number of people do not know a real offer on the market and/or are not informed on difference between industrial and real domestic products.