Messenger Marketing as a Direction of the Company Online Reputation Management (ORM)

The article is devoted to the substantiation of messenger marketing as an independent direction and a specific tool in the management of the company’s online reputation (Online Reputation Management – ORM). On the basis of the empirical method of the included observation (five-year author’ experienc...

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Bibliographic Details
Published inUkraïnsʹkij žurnal z bìblìotekoznavstva ta ìnformacìjnih nauk no. 7; pp. 115 - 126
Main Author Maranchak, Mykola
Format Journal Article
LanguageEnglish
Published 04.06.2021
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