Legal regulation of personal data processing in tourism product realization: current trends and digital transformation

• Published in: Юридические исследования no. 8; pp. 1 - 17
• Main Author: Sergienko, Sergei YUrevich
• Format: Journal Article
• Language: English
• Published: 01.08.2025
• ISSN: 2409-7136; 2409-7136
• DOI: 10.25136/2409-7136.2025.8.75123

The legal mechanism for processing personal data by performers when concluding and executing an agreement on the sale of a tourist product, including in the context of digitalization of the industry, is being investigated. The subject of the study is the peculiarities of the application of legal norms in the processing of personal data of tourists, due to the law. The subject of the study includes the following aspects: Regulation of the processing of personal data in the tourism sector, including: current legal norms in the field of personal data protection; special requirements for data processing in tourism; law enforcement practice by service providers of legal grounds for processing personal data of tourists; law enforcement practice of courts (arbitration courts, courts of general jurisdiction). The purpose of the study is a comprehensive analysis of the existing legal mechanisms for processing personal data and determining the directions for their improvement in the digital environment. In the course of the study, general scientific (dialectical and systemic), private scientific (comparative legal and formal legal) methods were applied, an analysis of the regulatory framework was carried out with an emphasis on practical application. The Federal Law "On Personal Data," the Federal Law "On the Basics of Tourist Activities in the Russian Federation," contracts for the legality of the grounds for processing personal data are being investigated. The findings of the study demonstrate the need to adapt the existing legal mechanisms governing the processing of personal data to modern technological realities in order to eliminate legal uncertainty and increase the efficiency of interaction between participants in the tourism market. It is proposed to introduce additional norms into the Federal Law "On the Basics of Tourist Activities in the Russian Federation," regulating the procedure and grounds for processing personal data of tourists and the customer under an agreement on the sale of a tourist product. The scientific novelty of the study consists in a comprehensive analysis of legal norms, identifying gaps in the legislation governing the processing of personal data of subjects, and developing proposals for their elimination. The practical significance of the work is determined by the possibility of using the results obtained by law enforcement agencies and participants in contractual relations when selling a tourist product. The material will be useful both to the subjects of the tourism industry and to organizations of other spheres of economic activity that process personal data. The formulated conclusions can be used in further research in the field of personal data processing.