INTEGRATED MARKETING COMMUNICATION (IMC) STRATEGIES AT SHARIA SYAFAAT MARCOMM DIGITAL AGENCY IN YOGYAKARTA IN 2021

• Published in: At-Thullab : Jurnal Mahasiswa Studi Islam Vol. 5; no. 2; pp. 79 - 89
• Main Authors: Ulhusna, Ula, Siti Latifah Mubasiroh
• Format: Journal Article
• Language: English
• Published: 01.09.2023

Integrated Marketing Communicationplay a key role in managing marketing strategies. IMC itself focuses on marketing its product, services and facilities to gain good public opinion and maintance a positive image.the purpose of this study is to describe the work system of IMC at sharia Syafaat Marcom...