Subject positioning in marketing discourse

• Published in: Diskurs pi : filosofii͡a︡, politika, vlastʹ, svi͡a︡zi s obshchestvennostʹi͡u︡ : Di pi = Discourse P : philosophy, politics, power, public relations Vol. 21; no. 1; pp. 98 - 109
• Main Author: Selezneva, L. V.
• Format: Journal Article
• Language: English
• Published: 2024

Positioning is a special form of communication process that includes marketing and advertising activities to provide a company or product with a certain place (i.e. position) on the market. At the same time, companies actively use different marketing communication strategies in social media. The con...