The Role of Infographics in E-Commerce: Assessing their Impact on Customer Understanding, Journey, Purchase Decisions, and Satisfaction

This research investigates how infographics influence key aspects of the e-commerce experience, including customer understanding, product navigation, purchase behavior, and satisfaction. In the digital marketplace, infographics act as visual aids that simplify product information and make it more en...

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Bibliographic Details
Published inShanlax International Journal of Management Vol. 12; no. 4; pp. 52 - 55
Main Authors Logesh, R, Sankar Ganesh, R
Format Journal Article
LanguageEnglish
Published 01.04.2025
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