The Dominance of TikTok in Shaping Online Purchasing Intention

In recent years, TikTok has emerged as a dominant force in the realm of social media, captivating millions worldwide with its short-form video content. This paper explores the significant influence of TikTok on consumers' online purchase intentions. Through an examination of relevant literature...

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Bibliographic Details
Published inInformation management and business review Vol. 16; no. 3S(I)a; pp. 882 - 891
Main Authors Sohid, Faizah Md, Mashahadi, Faizah, Saidon, Janiffa, Mohd Yusof, Nuryusmawati, Syed Omar, Syed Ashrene, Ishak, Mohd Fikri
Format Journal Article
LanguageEnglish
Published 27.10.2024
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