Network Characteristics Of Advertising Portals: Fostering Web Marketing Development In Albania

• Published in: ECONOMICUS Vol. 22; no. 2; pp. 24 - 52
• Main Authors: VELIU, Denis, SUBASHI, Roland, AHMETAJ, Erilda
• Format: Journal Article
• Language: English
• Published: Shtëpia botuese “UET Press” 2023; Publishing House “UET Press”
• Subjects: Human Resources in Economy; Marketing / Advertising; National Economy; advertisement; ad serve; portal; Costperclick

Purpose: The main purpose of this study is to identify the peculiarities of advertisements in Albanian online portals. Also, it aims to introduce us to a general picture of advertisements used by Albanian online portals, as well as highlight their special elements. Monitoring and analysis of the con...