Development of Value Creation in Website Leson.id an Education Technology Platform (Edtech) in Order to Increase Usage

• Published in: International journal of innovative technology and exploring engineering Vol. 9; no. 4; pp. 2271 - 2275
• Main Authors: Amelia, Ailsa, Abidin, Andi Ali Zainal, Sfenrianto, Sfenrianto
• Format: Journal Article
• Language: English
• Published: 28.02.2020
• ISSN: 2278-3075; 2278-3075
• DOI: 10.35940/ijitee.D1780.029420

In Indonesia, there are currently a variety of online learning platforms, namely called Education Technology (Edtech) which have various of different value creations in each one of them, value creation is a manufacturing of products or services that will eventually meet customers demand. Leson.id is one of Edtech’s learning platforms with a vision of helping Indonesian students carry out an online learning practices by giving a various forms of examinations, quizzes and learning materials. However, in a very competitive situation, Leson.id is in need to increase their value creation to the users, to differentiated from the other Edtech’s competitor. This study aims to improve Leson.id value creation from before to be a better version of Leson.id in the future. The value creation are analyzed based on the research that we conduct. We have a total of 120 students who have been interviewed and filled in the survey for the use of Leson.id existing value creation. Based on the result of the survey, we will be analyzing which value in Leson.id that can be improved. Currently there are four value creation aspects that will be used as a methodology to analyzed the value creation of Leson.id learning platforms. Based on Amit and Zott model there are many aspects of value creation, namely efficiency, novelty, Lock in, and complementary aspects. The development of Leson.id latest value creation by is expected to increase the number of users of the Leson.id website, thus it could also improve the competition between other Edtech industries in Indonesia.