The Influence of Taste and Price on Consumer Satisfaction

The purpose of this study was to analyze the influence of taste and price on consumer satisfaction at a western fast food restaurant. The research design used in this study used quantitative associative methods. Based on the results of data analysis that has been carried out on the first hypothesis...

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Bibliographic Details
Published inQuantitative Economics and Management Studies Vol. 3; no. 6; pp. 998 - 1007
Main Authors Siregar, Ade Perdana, Nofirman, Nofirman, Yusuf, Muhammad, Jayanto, Imam, Rahayu, Sri
Format Journal Article
LanguageEnglish
Published 28.10.2022
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