THE EFFECT OF DIGITAL MARKETING ON THE PERFORMANCE AND SUSTAINABILITY OF FOOD MSMES IN JAKARTA DURING THE COVID-19 PANDEMIC

• Published in: Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol. 20; no. 1; pp. 17 - 27
• Main Authors: Kaban, Reny Fitriana, Hania, Ilfatul, Widjaja, Hidajat Sofyan, Lubis, Zurlina
• Format: Journal Article
• Language: English
• Published: 06.07.2024

The Covid-19 pandemic had an unexpected impact to the global economy, especially in the marketing sector. In the digital era that currently dominates with the help of devices or network technology devices, MSME operators adopt the use of marketing online as a solution for government regulation to mi...