The Influence of Viral Marketing and Halal Awareness on Purchasing Decisions at The Mie Gacoan Branch Dr. Mansyur Medan

This study was conducted to determine the effect of viral marketing and halal awareness on purchasing decisions at the Dr. Mansyur Medan branch of Mie Gacoan. In this study using quantitative research, quantitative research can be interpreted as a research method based on the philosophy of positivis...

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Bibliographic Details
Published inJournal Of Management Analytical and Solution (JoMAS) Vol. 4; no. 1; pp. 1 - 5
Main Authors Nabila, Hasman, Haryaji Catur Putera, Siregar, Dahrul
Format Journal Article
LanguageEnglish
Published 31.01.2024
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