Yield Management in higher education institutions: a case study in the distance of education for community university

• Published in: Revista ibero-americana de estratégia Vol. 15; no. 3; pp. 70 - 87
• Main Authors: Lima, Patrícia Schmidt Hahn de, De Lima, Carlos Rogerio Montenegro, Dias, Ibsem Agrello, Lima, Marcus Vinicius Andrade de
• Format: Journal Article
• Language: English
• Published: 01.09.2016

Increased competition between higher education institutions has driven them to seek ways to increase demand to improve your results. Yield Management meets this need as a support management tool that works the balance between demand and supply in order to maximize revenue. Within this context, this...