基于竞争情报战略管理的B2B电子商务发展趋势研究
B2B指的是Business to Business,意为商家（泛指企业）对商家的网上交易过程,即企业与企业之间通过互联网进行产品、服务及信息的交换。基于战略管理的基本理论,将竞争情报应用于B2B电子商务战略管理的全过程,采用定性和定量相结合的系统分析方法,以PEST、定性分析方法 SWOT矩阵进行战略分析,通过对运作环境的描述,进一步揭示了B2B电子商务在中国的发展现状,最后分析了中国B2B电子商务的发展趋势。...
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| Published in | 农业图书情报学刊 Vol. 29; no. 3; pp. 10 - 13 |
|---|---|
| Main Author | |
| Format | Journal Article |
| Language | Chinese |
| Published |
中国农业科学院农业信息研究所
01.03.2017
黑龙江大学信息管理学院,黑龙江 哈尔滨,150080 |
| Subjects | |
| Online Access | Get full text |
| ISSN | 1002-1248 |
| DOI | 10.13998/j.cnki.issn1002-1248.2017.03.002 |
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| Abstract | B2B指的是Business to Business,意为商家（泛指企业）对商家的网上交易过程,即企业与企业之间通过互联网进行产品、服务及信息的交换。基于战略管理的基本理论,将竞争情报应用于B2B电子商务战略管理的全过程,采用定性和定量相结合的系统分析方法,以PEST、定性分析方法 SWOT矩阵进行战略分析,通过对运作环境的描述,进一步揭示了B2B电子商务在中国的发展现状,最后分析了中国B2B电子商务的发展趋势。 |
|---|---|
| AbstractList | B2B指的是Business to Business,意为商家（泛指企业）对商家的网上交易过程,即企业与企业之间通过互联网进行产品、服务及信息的交换。基于战略管理的基本理论,将竞争情报应用于B2B电子商务战略管理的全过程,采用定性和定量相结合的系统分析方法,以PEST、定性分析方法 SWOT矩阵进行战略分析,通过对运作环境的描述,进一步揭示了B2B电子商务在中国的发展现状,最后分析了中国B2B电子商务的发展趋势。 G255; B2B指的是Business to Business,意为商家(泛指企业)对商家的网上交易过程,即企业与企业之间通过互联网进行产品、服务及信息的交换.基于战略管理的基本理论,将竞争情报应用于B2B电子商务战略管理的全过程,采用定性和定量相结合的系统分析方法,以PEST、定性分析方法SWOT矩阵进行战略分析,通过对运作环境的描述,进一步揭示了B2B电子商务在中国的发展现状,最后分析了中国B2B电子商务的发展趋势. |
| Author | 陶易 |
| AuthorAffiliation | 黑龙江大学信息管理学院,黑龙江哈尔滨150080 |
| AuthorAffiliation_xml | – name: 黑龙江大学信息管理学院,黑龙江 哈尔滨,150080 |
| Author_FL | TAO Yi |
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| Author_xml | – sequence: 1 fullname: 陶易 |
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| Copyright | Copyright © Wanfang Data Co. Ltd. All Rights Reserved. |
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| DOI | 10.13998/j.cnki.issn1002-1248.2017.03.002 |
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| DocumentTitleAlternate | Research on the Development Trend of B2B E-commerce Based on Competitive Intelligence Strategy Management |
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| Keywords | PEST 竞争情报 SWOT 电子商务 |
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| Notes | 11-2711/G2 PEST; SWOT; competitive intelligence; e-commerce TAO Yi （Institute of Information Management, Heilongjiang University, Heilongjiang Harbin 150080,China） B2B refers to the Business to Business, is the online trading between Business（enterprise） to Business, and namely the exchange of products, services and information between enterprises and enterprises via the Internet. Based on the basic theories of strategy management, this paper applied competitive intelligence in the strategy management of the whole process of B2 B e-commerce, and used the system analysis methods with the combination of qualitative and quantitative analysis including PEST and SWOT matrix to described the operation environment, and further revealed the development status of B2 B e-commerce development in China, and finally analyzed the development trend. |
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| Publisher | 中国农业科学院农业信息研究所 黑龙江大学信息管理学院,黑龙江 哈尔滨,150080 |
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| Snippet | B2B指的是Business to Business,意为商家（泛指企业）对商家的网上交易过程,即企业与企业之间通过互联网进行产品、服务及信息的交换。基于战略管理的基本理论,将竞争情报应用于B2B电子商务战略管理的全过程,采用定性和定量相结合的系统分析方法,以PEST、定性分析方法... G255; B2B指的是Business to... |
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| SubjectTerms | PEST SWOT 电子商务 竞争情报 |
| Title | 基于竞争情报战略管理的B2B电子商务发展趋势研究 |
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