The Effect of Country of Origin and Product Quality on Purchase Intention: Case of Huawei Smartphones

This study aimed to discuss and determine the influence of Country of Origin and Product Quality on Purchase Intention for Huawei Smartphones. The research was conducted in a smartphone retail company at PT. Erafone Artha Retailindo, a branch of Roxy Mas. The research method used is library research...

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Bibliographic Details
Published inInternational Journal of Digital Entrepreneurship and Business Vol. 2; no. 1; pp. 1 - 10
Main Authors Wiwaha, Arjuna, Budiyanto, Hendri
Format Journal Article
LanguageEnglish
Published 19.02.2021
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