The Effect of Country of Origin and Product Quality on Purchase Intention: Case of Huawei Smartphones
This study aimed to discuss and determine the influence of Country of Origin and Product Quality on Purchase Intention for Huawei Smartphones. The research was conducted in a smartphone retail company at PT. Erafone Artha Retailindo, a branch of Roxy Mas. The research method used is library research...
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Published in | International Journal of Digital Entrepreneurship and Business Vol. 2; no. 1; pp. 1 - 10 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
19.02.2021
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Online Access | Get full text |
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