Unveiling a Hidden Driver of Online Rating Bias: The Role of Consumer Variety-Seeking Behavior
Variety-seeking is a fundamental motivation in consumer decision making, yet its subsequent effect on consumer behavior is not fully understood. Thus, this study aims to investigate how consumers’ variety-seeking behaviors influence their subsequent ratings on online reputation platforms. We propose...
Saved in:
| Published in | Journal of theoretical and applied electronic commerce research Vol. 20; no. 3; p. 216 |
|---|---|
| Main Authors | , , , , |
| Format | Journal Article |
| Language | English |
| Published |
19.08.2025
|
| Online Access | Get full text |
| ISSN | 0718-1876 0718-1876 |
| DOI | 10.3390/jtaer20030216 |
Cover
| Abstract | Variety-seeking is a fundamental motivation in consumer decision making, yet its subsequent effect on consumer behavior is not fully understood. Thus, this study aims to investigate how consumers’ variety-seeking behaviors influence their subsequent ratings on online reputation platforms. We proposed a framework and constructed econometric models to validate it based on large-scale restaurant-review data from an online reputation platform. Several robustness-check methods were employed to ensure the reliability of our results. The empirical results demonstrate that consumers exhibit a positive rating bias in their reviews for variety-seeking options, compared to regular ones. Further analysis reveals that the influence of variety-seeking dynamically changes with the time-varying characteristics of consumers and restaurants. Specifically, as consumers accumulate a larger number of similar experiences and as restaurants age, the observed rating bias gradually diminishes. This study found a previously undocumented but widely prevalent factor causing rating bias on online reputation platforms, and its significant impact warrants attention. The findings also extend the theoretical application scope of variety-seeking in the field of consumer behavior and offer practical implications for managers and platform designers. |
|---|---|
| AbstractList | Variety-seeking is a fundamental motivation in consumer decision making, yet its subsequent effect on consumer behavior is not fully understood. Thus, this study aims to investigate how consumers’ variety-seeking behaviors influence their subsequent ratings on online reputation platforms. We proposed a framework and constructed econometric models to validate it based on large-scale restaurant-review data from an online reputation platform. Several robustness-check methods were employed to ensure the reliability of our results. The empirical results demonstrate that consumers exhibit a positive rating bias in their reviews for variety-seeking options, compared to regular ones. Further analysis reveals that the influence of variety-seeking dynamically changes with the time-varying characteristics of consumers and restaurants. Specifically, as consumers accumulate a larger number of similar experiences and as restaurants age, the observed rating bias gradually diminishes. This study found a previously undocumented but widely prevalent factor causing rating bias on online reputation platforms, and its significant impact warrants attention. The findings also extend the theoretical application scope of variety-seeking in the field of consumer behavior and offer practical implications for managers and platform designers. |
| Author | Sun, Baiqing Gao, Yixing Denizci Guillet, Basak Law, Rob Ni, Shida |
| Author_xml | – sequence: 1 givenname: Shida surname: Ni fullname: Ni, Shida – sequence: 2 givenname: Basak surname: Denizci Guillet fullname: Denizci Guillet, Basak – sequence: 3 givenname: Yixing orcidid: 0000-0001-6919-434X surname: Gao fullname: Gao, Yixing – sequence: 4 givenname: Rob orcidid: 0000-0001-7199-3757 surname: Law fullname: Law, Rob – sequence: 5 givenname: Baiqing orcidid: 0000-0003-3384-5029 surname: Sun fullname: Sun, Baiqing |
| BookMark | eNpVkMFOwzAQRC1UJNrCkbt_ILC2UzvhBoFSpEqVIHAkcpINdUltZIdI_XsS4ACnHe08jUYzIxPrLBJyzuBCiBQud51GzwEEcCaPyBQUSyKWKDn5o0_ILIQdgEwkwJS8PtseTWvsG9V0ZeoaLb31pkdPXUM3dnCQPupuBG6MDlc03w4P1-LoZ86Gz_3AvmhvsDtET4jv3yhudW-cPyXHjW4Dnv3eOcmXd3m2itab-4fseh1VSskoTTVHXsmFUKBBSdAs5owpXcdNzUopVcXrJJFqUZbQKOQK04rLksdDX5YqMSfRT2zlXQgem-LDm732h4JBMW5T_NtGfAEqiFkt |
| Cites_doi | 10.1007/BF00995114 10.1177/13567667211063207 10.1016/j.ijhm.2020.102729 10.1086/209547 10.1177/1096348009350635 10.1016/0031-9384(81)90310-3 10.1016/j.jhtm.2021.05.016 10.1371/journal.pone.0079161 10.1287/isre.1070.0154 10.1016/j.ijhm.2010.11.004 10.1016/j.jhtm.2020.02.007 10.1177/0047287516684977 10.1016/j.tourman.2016.06.003 10.1086/209450 10.1002/jcpy.1068 10.1108/09596111011035990 10.1016/j.ijhm.2008.06.011 10.1086/208926 10.1287/isre.2014.0520 10.1108/00070709310045068 10.1109/TKDE.2010.188 10.3390/jtaer19010015 10.1016/j.ijhm.2012.05.007 10.1086/208859 10.1016/j.ijhm.2009.03.009 10.1287/mksc.14.2.148 10.1177/0010880405275598 10.1016/j.tourman.2006.04.024 10.1086/600066 10.1080/10548408.2014.933154 10.1177/0266242604044303 10.1287/isre.2017.0741 10.1287/mnsc.2021.4279 10.1287/isre.2019.0895 10.1016/j.chb.2020.106567 10.1145/2566486.2568021 10.1016/S0969-6989(01)00002-9 10.1086/208815 10.1287/isre.2013.0512 10.1016/j.jhtm.2020.04.004 10.1287/isre.2019.0845 10.1108/IJCHM-05-2015-0238 10.1108/AJIM-06-2022-0293 10.1287/isre.2017.0750 10.1509/jmr.12.0011 10.1016/0969-6989(95)00038-0 10.1016/j.ijhm.2010.02.002 10.1108/08876040810851914 10.1287/mnsc.1100.1158 10.1287/mnsc.1120.1585 10.1037/0033-2909.125.4.437 10.1080/014904000272920 10.1037/0022-3514.85.2.373 10.25300/MISQ/2017/41.2.06 10.1287/mnsc.2016.2715 10.1016/j.jcps.2016.03.001 10.1086/209313 10.1016/j.ijhm.2021.103090 |
| ContentType | Journal Article |
| DBID | AAYXX CITATION |
| DOI | 10.3390/jtaer20030216 |
| DatabaseName | CrossRef |
| DatabaseTitle | CrossRef |
| DatabaseTitleList | CrossRef |
| DeliveryMethod | fulltext_linktorsrc |
| Discipline | Business |
| EISSN | 0718-1876 |
| ExternalDocumentID | 10_3390_jtaer20030216 |
| GroupedDBID | .4S .DC 29L 2WC 635 7WY 8FE 8FG 8FL 8R4 8R5 AADQD AAYXX ABUWG ABXHO ADBBV AFKRA AFZYC AHQJS AKVCP ALMA_UNASSIGNED_HOLDINGS APOWU ARAPS ARCSS BAAKF BENPR BEZIV BGLVJ BPHCQ CCPQU CITATION CLZPN DWQXO E3Z EBR EBU EDO EPL FRNLG GROUPED_DOAJ HCIFZ I-F IAO ICD ITC K60 K6~ KQ8 M0C MODMG M~E OK1 OVT P2P P62 PHGZM PHGZT PIMPY PQBIZ PQBZA PQGLB PQQKQ PROAC PUEGO Q2X RSD RXW SCD TR2 TUS |
| ID | FETCH-LOGICAL-c776-99a2e2c65370a0760a142117ad4fd1b667c2d88675bb0f7e27e9c26b24dde1973 |
| ISSN | 0718-1876 |
| IngestDate | Wed Sep 10 05:31:24 EDT 2025 |
| IsDoiOpenAccess | false |
| IsOpenAccess | true |
| IsPeerReviewed | true |
| IsScholarly | true |
| Issue | 3 |
| Language | English |
| License | https://creativecommons.org/licenses/by/4.0 |
| LinkModel | OpenURL |
| MergedId | FETCHMERGED-LOGICAL-c776-99a2e2c65370a0760a142117ad4fd1b667c2d88675bb0f7e27e9c26b24dde1973 |
| ORCID | 0000-0001-6919-434X 0000-0001-7199-3757 0000-0003-3384-5029 |
| OpenAccessLink | https://www.mdpi.com/0718-1876/20/3/216/pdf?version=1755582858 |
| ParticipantIDs | crossref_primary_10_3390_jtaer20030216 |
| PublicationCentury | 2000 |
| PublicationDate | 2025-08-19 |
| PublicationDateYYYYMMDD | 2025-08-19 |
| PublicationDate_xml | – month: 08 year: 2025 text: 2025-08-19 day: 19 |
| PublicationDecade | 2020 |
| PublicationTitle | Journal of theoretical and applied electronic commerce research |
| PublicationYear | 2025 |
| References | Zeithammer (ref_46) 2013; 59 Kannan (ref_33) 2018; 29 ref_14 Audretsch (ref_53) 2004; 22 ref_57 McAlister (ref_42) 1982; 9 Li (ref_31) 2008; 19 ref_52 Fang (ref_1) 2022; 68 Menon (ref_45) 1995; 22 Hu (ref_30) 2017; 41 Raju (ref_43) 1980; 7 Kim (ref_22) 2013; 50 Li (ref_17) 2021; 92 Wang (ref_13) 2018; 29 Han (ref_32) 2021; 114 Steenkamp (ref_35) 1992; 19 Ye (ref_7) 2009; 28 Ha (ref_24) 2013; 32 Goes (ref_28) 2014; 25 (ref_23) 2001; 8 Johnson (ref_50) 1995; 6 Foxall (ref_25) 1993; 95 Kahn (ref_18) 1995; 2 Ji (ref_26) 2016; 57 Rolls (ref_44) 1981; 27 Zhu (ref_11) 2024; 76 Park (ref_58) 1981; 8 Zhang (ref_9) 2010; 29 Ratner (ref_19) 1999; 26 Parsa (ref_51) 2005; 46 Kokkodis (ref_12) 2020; 31 Hong (ref_15) 2016; 17 Rahman (ref_54) 2010; 34 Ha (ref_27) 2010; 29 Wen (ref_55) 2020; 43 Hong (ref_4) 2014; 25 Ghose (ref_3) 2011; 23 Ryu (ref_56) 2011; 30 Sajeesh (ref_21) 2010; 56 Galak (ref_48) 2009; 36 Kemperman (ref_38) 2000; 22 Su (ref_10) 2022; 28 Sevilla (ref_20) 2019; 29 Tam (ref_59) 2008; 22 Burtch (ref_60) 2018; 64 Ha (ref_41) 2020; 21 Huang (ref_16) 2016; 26 Li (ref_5) 2024; 19 Gutt (ref_29) 2019; 30 Jang (ref_36) 2007; 28 Wang (ref_8) 2021; 48 Beldona (ref_39) 2010; 22 Walsh (ref_49) 1995; 14 Zhang (ref_34) 2022; 100 Schuckert (ref_2) 2015; 32 Lee (ref_40) 2020; 43 Viglia (ref_6) 2016; 28 Kim (ref_61) 2003; 85 Kim (ref_37) 2018; 57 McSweeney (ref_47) 1999; 125 |
| References_xml | – volume: 6 start-page: 235 year: 1995 ident: ref_50 article-title: A within-attribute model of variety-seeking behavior publication-title: Mark. Lett. doi: 10.1007/BF00995114 – volume: 28 start-page: 406 year: 2022 ident: ref_10 article-title: The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness publication-title: J. Vacat. Mark. doi: 10.1177/13567667211063207 – volume: 92 start-page: 102729 year: 2021 ident: ref_17 article-title: Can time soften your opinion? The influence of consumer experience valence and review device type on restaurant evaluation publication-title: Int. J. Hosp. Manag. doi: 10.1016/j.ijhm.2020.102729 – volume: 26 start-page: 1 year: 1999 ident: ref_19 article-title: Choosing less-preferred experiences for the sake of variety publication-title: J. Consum. Res. doi: 10.1086/209547 – volume: 34 start-page: 330 year: 2010 ident: ref_54 article-title: Toward a theory of restaurant décor: An empirical examination of italian restaurants in Manhattan publication-title: J. Hosp. Tour. Res. doi: 10.1177/1096348009350635 – volume: 27 start-page: 137 year: 1981 ident: ref_44 article-title: Sensory specific satiety in man publication-title: Physiol. Behav. doi: 10.1016/0031-9384(81)90310-3 – volume: 48 start-page: 138 year: 2021 ident: ref_8 article-title: Interconnectedness between online review valence, brand, and restaurant performance publication-title: J. Hosp. Tour. Manag. doi: 10.1016/j.jhtm.2021.05.016 – ident: ref_57 doi: 10.1371/journal.pone.0079161 – volume: 19 start-page: 456 year: 2008 ident: ref_31 article-title: Self-Selection and Information Role of Online Product Reviews publication-title: Inf. Syst. Res. doi: 10.1287/isre.1070.0154 – volume: 30 start-page: 599 year: 2011 ident: ref_56 article-title: New or repeat customers: How does physical environment influence their restaurant experience? publication-title: Int. J. Hosp. Manag. doi: 10.1016/j.ijhm.2010.11.004 – volume: 43 start-page: 71 year: 2020 ident: ref_55 article-title: Exploring the impact of background music on customers’ perceptions of ethnic restaurants: The moderating role of dining companions publication-title: J. Hosp. Tour. Manag. doi: 10.1016/j.jhtm.2020.02.007 – volume: 57 start-page: 99 year: 2018 ident: ref_37 article-title: Different or Similar Choices: The Effect of Decision Framing on Variety Seeking in Travel Bundle Packages publication-title: J. Travel Res. doi: 10.1177/0047287516684977 – volume: 57 start-page: 387 year: 2016 ident: ref_26 article-title: Food-related personality traits and the moderating role of novelty-seeking in food satisfaction and travel outcomes publication-title: Tour. Manag. doi: 10.1016/j.tourman.2016.06.003 – volume: 22 start-page: 285 year: 1995 ident: ref_45 article-title: The Impact of Context on Variety Seeking in Product Choices publication-title: J. Consum. Res. doi: 10.1086/209450 – volume: 29 start-page: 89 year: 2019 ident: ref_20 article-title: Variety Seeking, Satiation, and Maximizing Enjoyment Over Time publication-title: J. Consum. Psychol. doi: 10.1002/jcpy.1068 – volume: 22 start-page: 433 year: 2010 ident: ref_39 article-title: The role of involvement and variety-seeking in eating out behaviors publication-title: Int. J. Contemp. Hosp. Manag. doi: 10.1108/09596111011035990 – ident: ref_52 – volume: 28 start-page: 180 year: 2009 ident: ref_7 article-title: The impact of online user reviews on hotel room sales publication-title: Int. J. Hosp. Manag. doi: 10.1016/j.ijhm.2008.06.011 – volume: 9 start-page: 311 year: 1982 ident: ref_42 article-title: Variety Seeking Behavior: An Interdisciplinary Review publication-title: J. Consum. Res. doi: 10.1086/208926 – volume: 25 start-page: 328 year: 2014 ident: ref_4 article-title: Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents publication-title: Inf. Syst. Res. doi: 10.1287/isre.2014.0520 – volume: 95 start-page: 32 year: 1993 ident: ref_25 article-title: The Influence of Cognitive Style on Consumers’ Variety Seeking among Food Innovations publication-title: Br. Food J. doi: 10.1108/00070709310045068 – volume: 23 start-page: 1498 year: 2011 ident: ref_3 article-title: Estimating the Helpfulness and Economic Impact of Product Reviews: Mining Text and Reviewer Characteristics publication-title: IEEE Trans. Knowl. Data Eng. doi: 10.1109/TKDE.2010.188 – volume: 19 start-page: 272 year: 2024 ident: ref_5 article-title: A two-stage nonlinear user satisfaction decision model based on online review mining: Considering non-compensatory and compensatory stages publication-title: J. Theor. Appl. Electron. Commer. Res. doi: 10.3390/jtaer19010015 – volume: 32 start-page: 155 year: 2013 ident: ref_24 article-title: Variety seeking in restaurant choice and its drivers publication-title: Int. J. Hosp. Manag. doi: 10.1016/j.ijhm.2012.05.007 – volume: 8 start-page: 223 year: 1981 ident: ref_58 article-title: Familiarity and Its Impact on Consumer Decision Biases and Heuristics publication-title: J. Consum. Res. doi: 10.1086/208859 – volume: 29 start-page: 2 year: 2010 ident: ref_27 article-title: Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants publication-title: Int. J. Hosp. Manag. doi: 10.1016/j.ijhm.2009.03.009 – volume: 14 start-page: 148 year: 1995 ident: ref_49 article-title: Flexibility in Consumer Purchasing for Uncertain Future Tastes publication-title: Mark. Sci. doi: 10.1287/mksc.14.2.148 – volume: 46 start-page: 304 year: 2005 ident: ref_51 article-title: Why Restaurants Fail publication-title: Cornell Hotel Restaur. Adm. Q. doi: 10.1177/0010880405275598 – volume: 28 start-page: 580 year: 2007 ident: ref_36 article-title: Temporal destination revisit intention: The effects of novelty seeking and satisfaction publication-title: Tour. Manag. doi: 10.1016/j.tourman.2006.04.024 – volume: 36 start-page: 575 year: 2009 ident: ref_48 article-title: Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation publication-title: J. Consum. Res. doi: 10.1086/600066 – volume: 32 start-page: 608 year: 2015 ident: ref_2 article-title: Hospitality and Tourism Online Reviews: Recent Trends and Future Directions publication-title: J. Travel Tour. Mark. doi: 10.1080/10548408.2014.933154 – volume: 22 start-page: 331 year: 2004 ident: ref_53 article-title: Industry evolution: Diversity, selection and the role of learning publication-title: Int. Small Bus. J. doi: 10.1177/0266242604044303 – volume: 29 start-page: 641 year: 2018 ident: ref_13 article-title: Socially Nudged: A Quasi-Experimental Study of Friends’ Social Influence in Online Product Ratings publication-title: Inf. Syst. Res. doi: 10.1287/isre.2017.0741 – volume: 68 start-page: 8116 year: 2022 ident: ref_1 article-title: The Effects of Online Review Platforms on Restaurant Revenue, Consumer Learning, and Welfare publication-title: Manag. Sci. doi: 10.1287/mnsc.2021.4279 – volume: 31 start-page: 412 year: 2020 ident: ref_12 article-title: Your Hometown Matters: Popularity-Difference Bias in Online Reputation Platforms publication-title: Inf. Syst. Res. doi: 10.1287/isre.2019.0895 – volume: 114 start-page: 106567 year: 2021 ident: ref_32 article-title: Examining the effect of reviewer expertise and personality on reviewer satisfaction: An empirical study of TripAdvisor publication-title: Comput. Hum. Behav. doi: 10.1016/j.chb.2020.106567 – ident: ref_14 doi: 10.1145/2566486.2568021 – volume: 8 start-page: 335 year: 2001 ident: ref_23 article-title: The effect of variety-seeking on customer retention in services publication-title: J. Retail. Consum. Serv. doi: 10.1016/S0969-6989(01)00002-9 – volume: 7 start-page: 272 year: 1980 ident: ref_43 article-title: Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior publication-title: J. Consum. Res. doi: 10.1086/208815 – volume: 25 start-page: 222 year: 2014 ident: ref_28 article-title: ‘Popularity Effect’ in User-Generated Content: Evidence from Online Product Reviews publication-title: Inf. Syst. Res. doi: 10.1287/isre.2013.0512 – volume: 21 start-page: 456 year: 2020 ident: ref_41 article-title: Why do people try different restaurants? The investigation of personality, involvement, and customer satisfaction publication-title: Int. J. Hosp. Tour. Adm. – volume: 43 start-page: 220 year: 2020 ident: ref_40 article-title: Variety-seeking motivations and customer behaviors for new restaurants: An empirical comparison among full-service, quick-casual, and quick-service restaurants publication-title: J. Hosp. Tour. Manag. doi: 10.1016/j.jhtm.2020.04.004 – volume: 30 start-page: 980 year: 2019 ident: ref_29 article-title: Crowd-Driven Competitive Intelligence: Understanding the Relationship Between Local Market Competition and Online Rating Distributions publication-title: Inf. Syst. Res. doi: 10.1287/isre.2019.0845 – volume: 28 start-page: 2035 year: 2016 ident: ref_6 article-title: The influence of e-word-of-mouth on hotel occupancy rate publication-title: Int. J. Contemp. Hosp. Manag. doi: 10.1108/IJCHM-05-2015-0238 – volume: 17 start-page: 737 year: 2016 ident: ref_15 article-title: Culture, Conformity, and Emotional Suppression in Online Reviews publication-title: J. Assoc. Inf. Syst. – volume: 76 start-page: 42 year: 2024 ident: ref_11 article-title: The impact of destination online review content characteristics on travel intention: Experiments based on psychological distance perspectives publication-title: Aslib J. Inf. Manag. doi: 10.1108/AJIM-06-2022-0293 – volume: 29 start-page: 871 year: 2018 ident: ref_33 article-title: Extrinsic versus Intrinsic Rewards for Contributing Reviews in an Online Platform publication-title: Inf. Syst. Res. doi: 10.1287/isre.2017.0750 – volume: 50 start-page: 416 year: 2013 ident: ref_22 article-title: How Variety-Seeking versus Inertial Tendency Influences the Effectiveness of Immediate versus Delayed Promotions publication-title: J. Mark. Res. doi: 10.1509/jmr.12.0011 – volume: 2 start-page: 139 year: 1995 ident: ref_18 article-title: Consumer variety-seeking among goods and services publication-title: J. Retail. Consum. Serv. doi: 10.1016/0969-6989(95)00038-0 – volume: 29 start-page: 694 year: 2010 ident: ref_9 article-title: The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews publication-title: Int. J. Hosp. Manag. doi: 10.1016/j.ijhm.2010.02.002 – volume: 22 start-page: 3 year: 2008 ident: ref_59 article-title: Brand familiarity: Its effects on satisfaction evaluations publication-title: J. Serv. Mark. doi: 10.1108/08876040810851914 – volume: 56 start-page: 949 year: 2010 ident: ref_21 article-title: Positioning and Pricing in a Variety Seeking Market publication-title: Manag. Sci. doi: 10.1287/mnsc.1100.1158 – volume: 59 start-page: 390 year: 2013 ident: ref_46 article-title: Vertical Differentiation with Variety-Seeking Consumers publication-title: Manag. Sci. doi: 10.1287/mnsc.1120.1585 – volume: 125 start-page: 437 year: 1999 ident: ref_47 article-title: General-process theories of motivation revisited: The role of habituation publication-title: Psychol. Bull. doi: 10.1037/0033-2909.125.4.437 – volume: 22 start-page: 1 year: 2000 ident: ref_38 article-title: Consumer choice of theme parks: A conjoint choice model of seasonality effects and variety seeking behavior publication-title: Leis. Sci. doi: 10.1080/014904000272920 – volume: 85 start-page: 373 year: 2003 ident: ref_61 article-title: Choice and self-expression: A cultural analysis of variety-seeking publication-title: J. Personal. Soc. Psychol. doi: 10.1037/0022-3514.85.2.373 – volume: 41 start-page: 449 year: 2017 ident: ref_30 article-title: On Self-Selection Biases in Online Product Reviews publication-title: MIS Q. doi: 10.25300/MISQ/2017/41.2.06 – volume: 64 start-page: 2065 year: 2018 ident: ref_60 article-title: Stimulating Online Reviews by Combining Financial Incentives and Social Norms publication-title: Manag. Sci. doi: 10.1287/mnsc.2016.2715 – volume: 26 start-page: 474 year: 2016 ident: ref_16 article-title: Effects of multiple psychological distances on construal and consumer evaluation: A field study of online reviews publication-title: J. Consum. Psychol. doi: 10.1016/j.jcps.2016.03.001 – volume: 19 start-page: 434 year: 1992 ident: ref_35 article-title: The Role of Optimum Stimulation Level in Exploratory Consumer Behavior publication-title: J. Consum. Res. doi: 10.1086/209313 – volume: 100 start-page: 103090 year: 2022 ident: ref_34 article-title: How rainy-day blues affect customers’ evaluation behavior: Evidence from online reviews publication-title: Int. J. Hosp. Manag. doi: 10.1016/j.ijhm.2021.103090 |
| SSID | ssj0068600 |
| Score | 2.3421686 |
| Snippet | Variety-seeking is a fundamental motivation in consumer decision making, yet its subsequent effect on consumer behavior is not fully understood. Thus, this... |
| SourceID | crossref |
| SourceType | Index Database |
| StartPage | 216 |
| Title | Unveiling a Hidden Driver of Online Rating Bias: The Role of Consumer Variety-Seeking Behavior |
| Volume | 20 |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1Nb9QwELWWIiEuVfkSFKh8QFwiQ2IndsyttLQrJDi0W1QurGzHUQMiRdsU2v4Yfivjj-xmq0UqXKLIsaMk8-QZT94bI_RCGxdVsIqkdSVJXuiclDKrSK0Yy5nRRe73OvzwkY-P8vfHxfFo9HvAWjrv9CtztVJX8j9WhTawq1PJ_oNl5zeFBjgH-8IRLAzHG9n4qP1pG68nV8nY1QJpk92ZI1q4EDAUEU0OlCc2v23UWc-wOIiMwp0ov0w-uQVzd0kOrf3mO0ft_l8i16H40dd6jZHsYEsdeNvvjjKTxGJCi6SzZw8cnjSLTMCubZsr0wBanS6xC39BztRcQrSvfDr3c3PRu1lfKPJXJIYP8xa0cInYODuG6Q28IslKEQthr2iL8zNNBzhkS5MtX-UEGJOONfm1U3bmqHdp7LdcbPuaE5xTE2FR5G4wXRp-C92mQngaQLm333t6XvIgceqfOtRwdcNfLw0fxDyD4GWygdaj7fB2gNA9NLLtfXSnFz08QF_mSMIKByThgCR8WuOAJByQhB2S3mDAEXY4ctd7HOFrOMI9jh6iyd67yc6YxJ03iBGCEykVtdTwgolUuV-3KstplglV5XWVac6FoVVZwlpT67QWlgorDeWa5vB8mRTsEVprT1v7GGGqXbVro0oNsTp8Ci3rGnyskCVlllfFE_Sy_zTTH6G-ynSlCTZv2vEpuruA2zO01s3O7XMIHDu95a235dMufwBm52-H |
| linkProvider | ProQuest |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Unveiling+a+Hidden+Driver+of+Online+Rating+Bias%3A+The+Role+of+Consumer+Variety-Seeking+Behavior&rft.jtitle=Journal+of+theoretical+and+applied+electronic+commerce+research&rft.au=Ni%2C+Shida&rft.au=Denizci+Guillet%2C+Basak&rft.au=Gao%2C+Yixing&rft.au=Law%2C+Rob&rft.date=2025-08-19&rft.issn=0718-1876&rft.eissn=0718-1876&rft.volume=20&rft.issue=3&rft.spage=216&rft_id=info:doi/10.3390%2Fjtaer20030216&rft.externalDBID=n%2Fa&rft.externalDocID=10_3390_jtaer20030216 |
| thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0718-1876&client=summon |
| thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0718-1876&client=summon |
| thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0718-1876&client=summon |