How Does Popularity Information Affect Choices? A Field Experiment - Tucker, Catherine; Zhang, Juanjuan (Management science, 2011)
Keywords: Analysis; Applied sciences; Catering; Computer science; control theory; systems; Computer systems and distributed systems. User interface; Consumer behaviour; Consumer preferences; Customer relations; Customers; Empirical research; Enrollments; Exact sciences and technology; Expected utility; Experiments; field experiment; Field experiments; Firm modelling; Flower shops; Hypotheses; Impact analysis; Influence; Information; Information services; Internet; Internet marketing; Management science; Market share; Marketing; Marketing strategies; Observational learning; Online information services; Online services; Operational research and scientific management; Operational research. Management science; Popularity; popularity information; Probability; Sales; Sales management; Software; Studies; Taste; Vendors; Websites; Wedding supplies and services industry; Weddings; United States; Information market; Internet marketing; field experiment; Market survey; observational learning; Marketing; Sales; popularity information; Market information; Data field; Internet; Niche market; Web site