Brand Strategies in the Era of Sustainability

• Published in: Interdisciplinary Description of Complex Systems Vol. 15; no. 1; p. 78
• Main Authors: Grubor, Aleksandar, Milovanov, Olja
• Format: Paper
• Language: English
• Published: Hrvatsko interdisciplinarno društvo 02.03.2017
• Subjects: brand management; green branding; sustainability; sustainable development; sustainable marketing

Today, brands are powerful instruments of change. They are tightly connected with consumers all over the world and profoundly incorporated into their everyday life and choices they made. Consumers indicate with brands they love and strongly advocate the ideas that are embedded in their philosophy an...