Ağızdan Ağıza Pazarlamanın Marka Sadakatine Etkisinde Marka İmajı ve Marka Güveninin Aracılık Rolü

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Published inOPUS Uluslararası Toplum Araştırmaları Dergisi
Main Authors BURÇAK GÜNER, Selin, ÖNGEL, Volkan
Format Journal Article
LanguageTurkish
Published 08.05.2021
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Author BURÇAK GÜNER, Selin
ÖNGEL, Volkan
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Title Ağızdan Ağıza Pazarlamanın Marka Sadakatine Etkisinde Marka İmajı ve Marka Güveninin Aracılık Rolü
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