Business to Business Marketing in Bhutan: A Case Study from Balam Gewog under Mongar Dzongkhag

The Commercial Agriculture and Resilient Livelihoods Enhancement Programme (CARLEP) and the Regional Agricultural and Marketing Cooperative (RAMCO) piloted the business to business (B2B) marketing model in 2018 to address smallholder farmers’ marketing issues in Eastern Bhutan. As the B2B pilot mode...

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Bibliographic Details
Published inBhutan Journal of Natural Resources and Development Vol. 7; no. 2; pp. 34 - 42
Main Authors Pema, Kinley, Dendup, Tashi, Chhetri, Rekha
Format Journal Article
LanguageEnglish
Published 31.12.2020
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