APA (7th ed.) Citation

Iyengar, R., Bulte, C. V. d., & Valente, T. W. (2011). Opinion Leadership and Social Contagion in New Product Diffusion. Marketing science (Providence, R.I.), 30(2), 195-212. https://doi.org/10.1287/mksc.1100.0566

Chicago Style (17th ed.) Citation

Iyengar, Raghuram, Christophe Van den Bulte, and Thomas W. Valente. "Opinion Leadership and Social Contagion in New Product Diffusion." Marketing Science (Providence, R.I.) 30, no. 2 (2011): 195-212. https://doi.org/10.1287/mksc.1100.0566.

MLA (9th ed.) Citation

Iyengar, Raghuram, et al. "Opinion Leadership and Social Contagion in New Product Diffusion." Marketing Science (Providence, R.I.), vol. 30, no. 2, 2011, pp. 195-212, https://doi.org/10.1287/mksc.1100.0566.