Problems in Development of Gannan Navel Orange and Recommendations

The rapid development of Gannan navel orange industry has made it become a regional superior industry in China. However,with the rapid expansion of the planting scale,the market dilemma of ' vast planting but low income' of navel orange growers is increasingly deteriorating,and Gan...

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Bibliographic Details
Published inAsian agricultural research Vol. 9; no. 10; pp. 1 - 7
Main Author Chen, Yayan
Format Journal Article
LanguageEnglish
Published Cranston Wu Chu (USA-China) Science and Culture Media Corporation 01.10.2017
Subjects
Agriculture
Animal husbandry
Colleges & universities
Oranges
Plant growth
Soil erosion
Turnaround management
China
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Summary:The rapid development of Gannan navel orange industry has made it become a regional superior industry in China. However,with the rapid expansion of the planting scale,the market dilemma of ' vast planting but low income' of navel orange growers is increasingly deteriorating,and Gannan navel orange industrial system is to be further transformed and upgraded. Taking the quality and marketing as the bottleneck of industrial development,this paper analyzed factors influencing these two aspects. It came up with recommendations,including building superior regions,improving industrial quality and safety,and stressing multi-dimensional marketing,relying on government,enterprises,scientific research institutions,colleges and universities,non-governmental organizations,and navel orange growers,to promote high efficient and sustainable development of Gannan navel orange industry.
Bibliography:Yayan CHEN;School of Business,Gannan Normal University
ObjectType-Article-1
SourceType-Scholarly Journals-1
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ISSN:1943-9903
DOI:10.19601/j.cnki.issn1943-9903.2017.10.001