APA (7th ed.) Citation

Goel, S., Anderson, A., Hofman, J., & Watts, D. J. (2016). The Structural Virality of Online Diffusion. Management science, 62(1), 180-196. https://doi.org/10.1287/mnsc.2015.2158

Chicago Style (17th ed.) Citation

Goel, Sharad, Ashton Anderson, Jake Hofman, and Duncan J. Watts. "The Structural Virality of Online Diffusion." Management Science 62, no. 1 (2016): 180-196. https://doi.org/10.1287/mnsc.2015.2158.

MLA (9th ed.) Citation

Goel, Sharad, et al. "The Structural Virality of Online Diffusion." Management Science, vol. 62, no. 1, 2016, pp. 180-196, https://doi.org/10.1287/mnsc.2015.2158.