Cross Cultural Analysis of Facebook on Global Purchase

• Published in: Journal of marketing development and competitiveness Vol. 17; no. 2; pp. 39 - 51
• Main Authors: Bingol, Tugba, Samii, Leila, Dhakar, Tej, Karakaya, Fahri
• Format: Journal Article
• Language: English
• Published: West Palm Beach North American Business Press 02.08.2023
• Subjects: Age groups; Baby boomers; Consumer behavior; Consumers; Cultural differences; Culture; Demographics; Females; Gender; Generation Z; Internet; Males; Millennials; Older people; Purchase intention; Shopping; Social interaction; Social networks; Teenagers; United States > US; Turkey

This study attempts to examine the impact of culture on social media by utilizing the social media factors: brand influencers, brand generated content, consumer generated content, and brand engagement. In doing so, these social media factors between Turkish and American Facebook users are compared....