Research on consumers’ purchase intention of cultural and creative products—Metaphor design based on traditional cultural symbols

• Published in: PloS one Vol. 19; no. 5; p. e0301678
• Main Authors: Liu, Lili, Zhao, Hongxia
• Format: Journal Article
• Language: English
• Published: United States Public Library of Science 13.05.2024; Public Library of Science (PLoS)
• Subjects: Adolescent; Adult; Biology and Life Sciences; Calligraphy; Chinese culture; Cognition; Consumer Behavior; Consumers; Creative industries; Creativity; Culture; Customer satisfaction; Customer service; Data analysis; Designers; Female; Humans; Intention; Literature reviews; Male; Marketing research; Metaphor; Middle Aged; Product design; Product development; Purchasing; Questionnaires; Research and Analysis Methods; Social Sciences; Surveys and Questionnaires; Symbols; Young Adult; China

Chinese traditional cultural symbols possess great aesthetic and cultural value, and are widely utilized in product design. In this study, we explore the relationship between metaphor design based on traditional cultural symbols, customer experience and cultural identity, and further estimate how th...