Research on consumers’ purchase intention of cultural and creative products—Metaphor design based on traditional cultural symbols - Liu, Lili; Zhao, Hongxia (PloS one, 2024)
Keywords: Adolescent; Adult; Biology and Life Sciences; Calligraphy; Chinese culture; Cognition; Consumer Behavior; Consumers; Creative industries; Creativity; Culture; Customer satisfaction; Customer service; Data analysis; Designers; Female; Humans; Intention; Literature reviews; Male; Marketing research; Metaphor; Middle Aged; Product design; Product development; Purchasing; Questionnaires; Research and Analysis Methods; Social Sciences; Surveys and Questionnaires; Symbols; Young Adult; China