Social Media and Internet Driven Study Recruitment: Evaluating a New Model for Promoting Collaborator Engagement and Participation

• Published in: PloS one Vol. 10; no. 3; p. e0118899
• Main Authors: Khatri, Chetan, Chapman, Stephen J., Glasbey, James, Kelly, Michael, Nepogodiev, Dmitri, Bhangu, Aneel, Fitzgerald, J. Edward
• Format: Journal Article
• Language: English
• Published: United States Public Library of Science 16.03.2015; Public Library of Science (PLoS)
• Subjects: Accounting; Analysis; Audits; Clinical trials; Cohort analysis; Collaboration; Computer Simulation; Cost-Benefit Analysis; Costs; Data collection; Digital media; Ethics; Gastrointestinal surgery; Health education; Humans; Internet; Learned societies; Legal fees; Media; Multicenter Studies as Topic - methods; Nutrition research; Patient Selection; Patients; Physicians; Recruitment; Registration; Research projects; Social Media; Social networks; Students; Studies; Surgeons; Traffic; Traffic analysis; User behavior; Web 2.0; Websites; United Kingdom > UK

A substantial challenge facing multicentre audit and research projects is timely recruitment of collaborators and their study centres. Cost-effective strategies are required and fee-free social media has previously been identified as a potential conduit. We investigated and evaluated the effectivene...