Using interpersonal communication strategies to encourage science conversations on social media

• Published in: PloS one Vol. 15; no. 11; p. e0241972
• Main Authors: Martin, Curtis, MacDonald, Bertrum H.
• Format: Journal Article
• Language: English
• Published: United States Public Library of Science 10.11.2020; Public Library of Science (PLoS)
• Subjects: Adolescent; Adult; Aged; Amnesties; Audiences; Biology and Life Sciences; Business communications; Child; Child, Preschool; Climate change; Communication; Computer and Information Sciences; Digital media; Female; Humans; Internet access; Interpersonal communication; Literacy; Male; Methods; Middle Aged; NGOs; Nongovernmental organizations; Nonprofit organizations; Organizations - statistics & numerical data; People and Places; Personal communication; Qualitative Research; Research and Analysis Methods; Researchers; Science Policy; Scientific communication; Scientists; Social media; Social Media - statistics & numerical data; Social networks; Social research; Social Sciences; Social Skills; Verbal communication; Young Adult; Canada; Nova Scotia Canada

Today, many science communicators are using social media to share scientific information with citizens, but, as research has shown, fostering conversational exchanges remains a challenge. This largely qualitative study investigated the communication strategies applied by individual scientists and en...