Susceptibility of domain experts to color manipulation indicate a need for design principles in data visualization

• Published in: PloS one Vol. 16; no. 2; p. e0246479
• Main Authors: Christen, Markus, Brugger, Peter, Fabrikant, Sara Irina
• Format: Journal Article
• Language: English
• Published: United States Public Library of Science 04.02.2021; Public Library of Science (PLoS)
• Subjects: Age; Biology and Life Sciences; Brain research; Cartography; Climate change; Climate change models; Climate models; Climate prediction; Cognitive ability; Color; Computer and Information Sciences; Data visualization; Decision making; Design standards; Domains; Drafting software; Earth science; Earth Sciences; Ecosystems; Editing; Electronic mail systems; Emission measurements; Engineering and Technology; Environmental changes; Gender; Geographic information science; Geography; Medical imaging; Nervous system; Neuroimaging; Neurosciences; Positron emission; Positron emission tomography; Professionals; Psychiatry; Rainbows; Rehabilitation; Remote sensing; Research and Analysis Methods; Scientific visualization; Social Sciences; Subject specialists; Tomography; Trust; Visualization; Switzerland
• ISSN: 1932-6203; 1932-6203
• DOI: 10.1371/journal.pone.0246479

Color is key for the visual encoding of data, yet its use reportedly affects decision making in important ways. We examined the impact of various popular color schemes on experts’ and lay peoples’ map-based decisions in two, geography and neuroscience, scenarios, in an online visualization experimen...