Outcomes of a social media campaign to promote COVID-19 vaccination in Nigeria

• Published in: PloS one Vol. 18; no. 9; p. e0290757
• Main Authors: Evans, W. Douglas, Bingenheimer, Jeffrey B, Long, Michael, Ndiaye, Khadidiatou, Donati, Dante, Rao, Nandan M, Akaba, Selinam, Nsofor, Ifeanyi, Agha, Sohail
• Format: Journal Article
• Language: English
• Published: San Francisco Public Library of Science 15.09.2023; Public Library of Science (PLoS)
• Subjects: Advertising campaigns; Biology and Life Sciences; Computer and Information Sciences; COVID-19; COVID-19 vaccines; Data collection; Design of experiments; Digital media; Earth Sciences; Evaluation; Experimental design; Immunization; Influence; Medicine and Health Sciences; Norms; Pandemics; People and Places; Public health; Public health administration; Role models; Social media; Social networks; Social norms; Social Sciences; Vaccination; Vaccines; Nigeria

The COVID-19 pandemic has been an historic challenge to public health and behavior change programs. In low -and middle-income countries (LMICs) such as Nigeria, there have been challenges in promoting vaccination. Vaccine hesitancy and social norms related to vaccination may be important factors in...