The role of information in consumer preferences for sustainable certified palm oil products in Germany

• Published in: PloS one Vol. 17; no. 7; p. e0271198
• Main Authors: Richartz, Christoph, Abdulai, Awudu
• Format: Journal Article
• Language: English
• Published: San Francisco Public Library of Science 25.07.2022; Public Library of Science (PLoS)
• Subjects: Biology and Life Sciences; Certification; Consumer goods; Consumer groups; Consumer preferences; Consumer products; Consumers; Consumption; Decision making; Ecology and Environmental Sciences; Evaluation; Food products; Heuristic; Information management; Labels; Medicine and Health Sciences; Palm oil; Research and Analysis Methods; Social Sciences; Sustainability; Sustainable development; Vegetable oils; Germany

Food products are often subject to information asymmetries, which are commonly supposed to be reduced by labels and certifications. However, as the number of labels increases, consumers tend to get confused, bored or impatient and stop using them to make product choices. This study uses data from a...